Pre-conference Exploration Labs

Preconference Exploration Labsadditional fee
Saturday, August 20
1:00 – 4:00 p.m.

Kick off your Annual Meeting learning with a highly interactive and collaborative learning workshop. These timely sessions will help you put your organization on the right path forward.

additional fee(Separate registration fee required.)

The Agile Association Master Class

As associations, our focus is on member and stakeholder growth through delivery of valuable products, services, and community connections. Only by being agile, is an association able to adeptly connect the association strategy, structure, process, and people. In today’s uncertain and complex times, leaders must communicate clearly and with transparency across the entire organizational structure to ensure the culture embraces a shared purpose and vision. Learn how to drive your organization’s responsiveness by leveraging data to make informed decisions, technology to support strategy and building a culture that embraces change.

C. David Gammel, CAE, principal, McKinley Advisors
Tim Hopkins, CAE, senior consultant, McKinley Advisors

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Building a Fit-for-Purpose Association Board
in the Turbulent Twenties

The radical uncertainty, volatility, and risk that associations have experienced in this decade’s first two years make clear that boards must elevate their performance. Simply optimizing the ability of boards to handle their traditional activities is insufficient, however. To give themselves, their stakeholders, and successors a real chance to thrive in the Turbulent Twenties and beyond, associations must build fit-for-purpose boards capable of setting a higher standard of stewardship, governing, and foresight. This interactive masterclass will challenge the association community’s powerful orthodox beliefs about boards, the work they do, and how they perform. You will gain both fresh insights into what is required from boards and next practices to implement to help your boards navigate an irrevocably-altered world with greater capability and confidence.

Jeff De Cagna, FRSA, executive advisor, Foresight First, LLC


Event Design Master Class

Association events need to deliver more now than ever before. A new world of shifting audience behaviors, diminishing budgets, and evolving relevancy requires new skills, new approaches, and new thinking. For the first time, ASAE is introducing an event design masterclass to the Annual Meeting. This pre-conference workshop will lay the foundation for strategic event design and provide practical takeaways that you can immediately implement into your events. 

Beth Surmont, CMP, CAE, VP event strategy and design, 360 Live Media

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Navigating Your Organization's DEI Journey

In a recent study, 72 percent of association professionals indicated that the issue of DEI is extremely or very important to the success of their association. This success rests on understanding and navigating the complexity and challenges associated with DEI. Hundreds of associations are helping unravel this complexity by participating in DEI studies and benchmarking research, and sharing their organization’s strategies, challenges, and solutions in their DEI journey in areas like workforce, leadership, and membership diversity. As you strive to navigate DEI for your association, learn from your peers, identify next steps in the journey for your organization, and discover practical tools and resources to help improve your success.

Cie Armstead, DBA, diversity director, American College of Surgeons

Catherine Gahres, director of development, ASAE: The Center For Association Leadership

Nicolette Haton Shanks, MBA,CAE, strategist, Association Laboratory Inc.

Wendy-Jo Toyama, MBA, FASAE,CAE, chief executive officer, American Academy of Hospice and Palliative Medicine, Association Management Center

Dean West, president, Association Laboratory, Inc.



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