Action Labs

Action Labs

What is an Action Lab?

This interactive design session will spark collaboration between association professionals and industry partners to co-create tactics and solutions to solved a provided obstacle or challenge. Put your design thinking to the test in this engaging activity to put action behind great ideas. 

Action Lab sessions are included with your conference registration.
 

August 16, 2021 - 2:30 - 3:15 p.m. EDT

 

Chat Hosted By:

         

Title:

Is your member-benefits program future-ready?


Additional Details:

Forward-thinking associations are considering meaningful ways to engage tomorrow’s members. Sometimes this requires experimentation and small deviations from standard practice. It also means partnering with new and sometimes unproven partners and benefits. Come hear from and share with your peers and colleagues some of what you have learned to do and not to do in experimenting with new partners, member benefits, and resources.

 

Chat Hosted By:

               

Title:

Navigating Future Event Insurance Risk


Additional Details:

The pandemic has taken a tremendous toll on the insurance industry with significant payouts across the meetings and event sector. We will discuss the path forward in negotiating and securing insurance for future events. How are destinations being evaluated? What is deemed a safe city? What are the risks that insurance companies are considering when providing insurance for an event?

 

Chat Hosted By:

           

Title:

How to Co-Create Engaging Video Content for Your Next Event


Additional Details:

To create authentic engagement before, during and after your organization’s events, you need to invite your community to become part of the conversation. Your members, staff, volunteers and event sponsors have powerful video stories to share. And they are already using their phones and computers to share them. In this Action Lab, Michael Hoffman, CEO of Gather Voices, will facilitate a discussion on how association professionals can incorporate members’ voices into their event content, driving engagement that goes beyond the day of the event and lasts all year long.


August 17, 2021 - 2:30 - 3:15 p.m. EDT

 

Chat Hosted By:

              

Title:

An ideal future: How we move from here to there


Additional Details:

The situation for meetings and events is looking optimistic. Borders are opening again, and people are eager to gather. But there are new challenges in planning events. How can destinations create safe yet meaningful meetings? In this open table conversation, we'll discuss our visions of the future and how we can find innovative ways to work together.

 

Chat Hosted By:

              

Title:

Capitalizing on knowledge in host meeting destinations


Additional Details:

Destination Canada invites association event professionals for an in depth discussion focused on the importance of local destination expertise, access to Key Opinion Leaders (KOLs) and targeted tours/visits, to ASAE associations. Questions will dig deep into the relevance of these decision factors when researching and booking future meeting destinations. Input from Association Executives will shape the future of meeting selection strategies.

 

Chat Hosted By:

            

Title:

Hybrid Events – Faces in Two Places


Additional Details:

The future of events is evolving and all about “faces in two places.” Join Intrado Digital Media President Ben Chodor for an insightful conversation about hybrid events, and get your questions answered by one of the industry’s leading experts.

 

Chat Hosted By:

             

Title:

Design a Better Association Strategy


Additional Details:

How you strategize at your association affects how well you reach your goals. But how should you start? How do you establish organizational goals? Who gets to make those decisions? And how do you know if you're making progress? Join our team of strategic consultants for a design session that focuses on improving your strategic planning success. Our peer-based discussion will empower you to improve the direction you set for your association and leave you feeling confident about planning association strategy for the second half of 2021 and beyond.

 

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