Content is everything—not just what’s on your website. Anything your association produces is content—online tools, direct mail, social media, digital ads, emails, brochures, infographics, events, etc. So, how the hell do you keep track of it all? The first step is to conduct a content audit, which will effectively catalog your content. You’ll always know where it is, what it’s doing, and how it’s performing to help you decide what to do with it next. Join Mighty Citizen’s content expert, Andrew Buck, and Client Engagement Director, Nicole Araujo, for an interactive and engaging morning conversation about the benefits of a content audit and tactical steps to help you get started.