Association Solution Chats

Association Solution Chats

Join industry partner led conversations with a cup of coffee (or cocktail depending on your time zone)! Review the schedule, Solution Chat company hosts, titles, and descriptions below. 

August 17, 2021 - 9:30 - 10:00 a.m. EDT

 

Chat Hosted By:

         

Title:

How to Boost Event Revenue with Data


Additional Details:

With in-person events starting to get back in the mix, associations need to look for ways to maximize your attendance and revenue across all events. While we’ve reached a lot of new potential attendees during the past year, we also have our historical data and trends on meetings that are relevant again. During our solutions chat, we’ll discuss how to use engagement data to reach new attendees, ways you can leverage data to provide personalized and relevant communication to different member segments and how to determine who is most likely to attend your event based on historical data, demographics and behavior.

 

Chat Hosted By:

Title:

Top Tips to Drive Revenue & Member Engagement for your Association


Additional Details:

Tune into this interactive session to pick up key lessons you can immediately apply to create a strong member experience while increasing your revenue. This session will be straight talk from CFO Christian Fadel and CMO Meg Swanson about practices that they’ve seen in action with true results in associations across the country. Get ready to hear real world examples about optimizing your checkout experience, creating non-dues revenue programs and increasing your membership into a thriving community. Learn key questions to ask when setting up revenue models and payment processing within your organization.

 

Chat Hosted By:

         

Title:

The Future of Sustainable Meetings for Associations


Additional Details:

Sustainability is a buzz word in everyone’s vocabulary, even more so for associations as they chart their new course ahead. What will the future of events look like with sustainability in mind? What changes have destinations implemented to welcome back in person events when restrictions are lifted? Future attendees will ask if not demand that the events they will attend have considered sustainability. Join Destination Canada in a discussion on this important topic. Challenge the status quo by integrating sustainability standards for future host destinations.

 

Chat Hosted By:

Title:

Top Cyber Security Issues Associations Face


Additional Details:

When an association’s network goes down or is significantly impaired for a sustained period, it can incur significant costs in getting the network back up and running. It can also suffer significant impairment to its business income both during the outage and for quite some time afterward. New methods of cyber-attacks—cyber risk can seem overwhelming. It doesn’t have to be. Together, we’ll cover cyber risk management practices, as well as responses to a cyber-business interruption to include Incident Response, Business Continuity and Disaster Recovery Plan.

 

Chat Hosted By:

Title:

Auditing Your Content


Additional Details:

Content is everything—not just what’s on your website. Anything your association produces is content—online tools, direct mail, social media, digital ads, emails, brochures, infographics, events, etc. So, how the hell do you keep track of it all? The first step is to conduct a content audit, which will effectively catalog your content. You’ll always know where it is, what it’s doing, and how it’s performing to help you decide what to do with it next. Join Mighty Citizen’s content expert, Andrew Buck, and Client Engagement Director, Nicole Araujo, for an interactive and engaging morning conversation about the benefits of a content audit and tactical steps to help you get started.


August 18, 2021 - 9:30 - 10:00 a.m. EDT

 

Chat Hosted By:

              

Title:

The Changing Landscape of Directors & Officers and Employment Practices Liability Insurance Coverage


Additional Details:

During the past 1 to 2 years we have begun to see a shift in D&O and EPL insurance market towards a hard market. As a result of the MeToo movement, bankruptcy concerns / financial distress, social inflation factors, increased costs of defending claims, and mergers / acquisitions, insurance carriers are starting to tighten their capacity, adjust premiums, and limit their coverage offerings. Learn what you can expect on your upcoming insurance renewals and to shop for the best coverage.

 

Chat Hosted By:

       

Title:

Artificial Intelligence (AI) is Real - Ready for Associations


Additional Details:

These days, it’s hard to read any tech news without some mention of AI—but what’s missing is a clear understanding of how associations can utilize and implement it. Most associations understand AI, but haven't really invested in it. Barriers to entry for using AI have never been lower; you don't need a data scientist anymore, no heavy investment in infrastructure, and in fact some solutions are free and almost turn-key. AI is delivering on its potential and its benefits for associations have become a reality. It’s time for an artificial intelligence reality check. Join this solution chat as we discuss what’s real, where’s the value and what does effective implementation really look like?

 

Chat Hosted By:

Title:

Automating the Customer Journey


Additional Details:

Learn how to use automation to guide members from the first ad they see for your organization through their first year of membership.

 

Chat Hosted By:

             

Title:

Data-Driven Strategies for Growing Revenue


Additional Details:

First-party data can drive new products, increase audiences, improve engagement, and thus increase revenue. The key is getting the right content to the right people at the right time. Learn how to use data to create new products, reach new audiences, transform membership models and improve engagement via custom or personalized experiences.

Expect to leave this session with a solid understanding of data-driven growth strategies, including:
• Building unified user profiles and the emerging role of the Customer Data Platform (CDP)
• Using trending interest in topics to create new products and then promote them to people with known interest in those topics
• How to create “lookalike audiences” of your most valuable members to go find more people like them
• How to create “lookalike audiences” of your most valuable members to go find more people like them
• Creating new engagement opportunities for your corporate partners, targeting parts of your audience interested in the partners’ area of expertise

 

Chat Hosted By:

                 

Title:

Increase Engagement by Personalizing Your Member News


Additional Details:

You might have been sending the same type of member newsletter for years now. Everyone on your list receives the exact same stories and your email engagement is just ok. This chat will focus on leveraging the power of AI in order to personalize the content you deliver to your members and, as a result, build relationships and increase loyalty. Chat about how organizations like ASAE, AMA, ASM, NSTA, and more have taken their newsletters to the next level.

 

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