Association Exchange

Association Exchange

What is an Association Exchange?

Sharing engaging dialogue between the participating industry partner and association executives about what is important to them right now in the industry, from their members, to their expectations for their own association. Attendees can listen in and engage through chats or Q&A to the speakers on the topic.

Association Exchange conversations are included with your conference registration. Review the schedule, host companies, as well as session title and descriptions below
 

August 16, 2021 - 12:00 - 12:30 p.m. EDT

 

Chat Hosted By:

         

Title:

Unlocking the Key to Data and Innovation


Additional Details:

For the past six years, The North Carolina Association of CPAs (NCACPA) has partnered with Association Analytics (A2) to gain more meaningful and actionable insights from their member data. The two recently began strategic, organizational updates with each other that have created a stronger partnership, as well as new and innovative opportunities for both organizations. During this session, Mark Soticheck, COO at NCACPA, and Julie Sciullo, CEO at A2, will discuss the evolution of the relationship, new opportunities that have blossomed from it and what the future holds for the partnership.

 

Chat Hosted By:

                                           

Title:

Reimagine Strategies for Success: Learnings from Singapore & Global Association Leaders


Additional Details:

Come join an interactive conversation between a Singapore and a Global Association and learn about their best practices for the future. Ask Chew Ghim Bok, Past District Governor for the Rotary International District, and Seth Hays, Asia Pacific Chief Representative for the International Trademark Association (INTA), any questions and hear their first-hand experiences, strategies, and valuable lessons learned when navigating through change - be it in evolving their events and meetings quickly to meet their members’ needs, extending membership outreach in the APAC region, or leading the winning bid of the world largest association world congress to be ever hosted by Singapore. This engaging session will be moderated by Rachel Loh, Senior Vice President, Americas of Singapore Tourism Board.

 

August 16, 2021 - 12:45 - 1:15 p.m. EDT

 

Chat Hosted By:

          

Title:

Membership Management: It's a Journey, Not an Event


Additional Details:

Associations often make the mistake in thinking their AMS go-live is the end of the journey, when it is closer to the beginning. Oftentimes an understanding of true business requirements and leveraging the full potential of membership-management technology isn't realized until AMS is up and running. Hear 1st hand how the LPGA Amateur Golf Association designed their Membership Management initiatives for long-tern success by remaining agile, listening to their members and establishing a continuous improvement process to drive member satisfaction and achieve organizational objectives (e.g. increase revenue).

In this fast-paced conversation, we’ll discuss:
• The decision-making process to launch a new “virtual” membership type to grow membership
• Capturing and analyzing data at both the chapter and national level to expand and diversify revenue
• Planning for new capabilities and creating a future roadmap
• Leveraging new innovations as part of your association’s continuous improvement journey

 

Chat Hosted By:

     

Title:

3 Keys to Success for Modern Associations: Relationship-Building Secrets That Drive Acquisition, Engagement, & Retention


Additional Details:

It’s no secret that the world has changed a lot lately, but successfully adapting your operations, attitudes, and strategies to thrive in the modern world isn’t quite as obvious. Join Personify’s Mark Sedgley and AMR’s Amy Thornburg to learn three simple, yet powerful ways to turn today’s challenges into opportunities and enhance your mission and membership across the live and virtual landscape.

 

Chat Hosted By:

                 

Title:

Financial Management Systems


Additional Details:

Automating your financial management processes.


August 17, 2021 - 12:00 - 12:30 p.m. EDT

 

Chat Hosted By:

              

Title:

Virtual, Hybrid, or Live? Considerations for a new Meeting Strategy


Additional Details:

2020: How do we deliver a meeting virtually? 2021: How do we deliver a safe in-person meeting? 2022: How do we deliver an amazing meeting experience? This session is about transforming adversity into opportunity. Virtual meetings have forced us to let go of what wasn't working and to believe the impossible is possible. Cocktail parties are delivered to hundreds of mailboxes. Cadaver labs are broadcast to thousands from a lab at Johns Hopkins. New options for sponsors seeking robust connection, metrics, and a longer tail for their investment. In this conversation, professionals from the Controlled Release Society (CRS), Wound, Ostomy, and Continence Nurses Society™ (WOCN®), and Association Headquarters will share how they adjusted to embrace the opportunities that virtual and hybrid meetings could offer. Hear how the correct meeting format must be based on strategy, not tech platforms or locations.

 

Chat Hosted By:

       

Title:

Strategize Like a Marketer. Succeed Like a CEO


Additional Details:

Future growth and sustainability depends on a well-developed communications strategy, but how do association leaders maintain engagement in an everchanging environment? In this session, Meeting Professionals International VP of Brand Engagement, Drew Holmgreen will talk about how approaching membership, meetings, sponsor relations, and branding with the mindset of a digital marketer can help organizations become more efficient and effective to achieve executive-level results. Join us Tuesday, August 17, during Multiview’s Association Exchange at ASAE Annual Meeting.

 

Chat Hosted By:

          

Title:

The Future of Government Affairs


Additional Details:

Government Affairs is more important now than it's ever been. It's time to gear up for the next campaigns and deliver policy wins to your members. Learn from some of the most innovative grassroots advocacy campaigns of the past year. Get new strategies for monitoring policy at the federal, state, and local levels.

 

August 17, 2021 - 12:45 - 1:15 p.m. EDT

 

Chat Hosted By:

             

Title:

Partnering with your vendor and what it means


Additional Details:

During this session we will dive into our long-term partnership and the commitments it takes from both parties. We will discuss the building of trust and how it plays into the balance of a long-term partnership as well as discuss expectations set and how they were and continue to be managed through multiple projects.

 

Chat Hosted By:

           

Title:

AMS Implementation Success: National Asphalt Pavement Association


Additional Details:

Is your association about to embark on a search for new association management software (AMS)? Are you planning your next technology implementation? Join the National Asphalt Pavement Association (NAPA) and Protech for a conversation about AMS selection and implementation. You’ll walk away with best practices you can implement in your own association, including how to:
• Use a quantitative approach to AMS selection to ensure your association’s “must-haves” are included in the solution
• Break up implementation into sprints to deliver early, and consistent, project successes
• Leverage a dedicated technology partner to improve staff adoption and meet implementation goals

 

August 18, 2021 - 12:00 - 12:30 p.m. EDT

 

Chat Hosted By:

 

Title:

How AAE Created a Safe Space for Members to Collaborate


Additional Details:

The American Association of Endodontists wanted a positive space for members to network, learn, and lean on one another. But their original community lacked a proactive plan for managing negativity and enforcing community guidelines — causing them to close down their community in 2019. Learn how AAE revitalized their community with Higher Logic Strategic Services and a member-centric approach to community building to better understand their members and diversify their content planning.

 

Chat Hosted By:

Title:

Adapting Association Advocacy and Lobbying in 2021


Additional Details:

In 2020 and 2021, associations were forced to adapt their lobbying and advocacy strategies. The pandemic forced activity to go virtual and a new administration brought a new legislative agenda. Hear from the Association of Equipment Manufacturers on how they incorporated new strategies like gamification to engage advocates virtually and how the Consumer Technology Association worked with the new administration on new policy priorities.

 

August 18, 2021 - 12:45 - 1:15 p.m. EDT

 

Chat Hosted By:

Title:

Digital Credentials as a Revenue Driver


Additional Details:

The ongoing global pandemic has adversely impacted most associations, and forced member engagement, conferences, events, and training programs to virtual formats. In response, many have adopted digital credential programs to adapt to the changing landscape. This acceleration of digital transformation has uncovered the potential of digital credential programs as revenue drivers for associations. Join this session with Accredible CEO and Founder Danny King to learn how credentials drive renewals by giving issuers greater ongoing control over a credential’s validity. Discover how to solve portability and authenticity issues through digital wallet cards. And find out how to increase global reach and social engagement with native shareability.

 

Chat Hosted By:

              

Title:

Accelerate your digital transformation strategy


Additional Details:

Online learning has been top-of-mind for associations of all industries and all sizes over the past year. Associations have been eager to find relevant ways to keep members connected and engaged. In this conversation with Dr. Jenelle Hodges, Director of Digital Learning at the College of Healthcare Information Management Executives (CHIME), we’ll lay out how you can set a solid foundation for your online training programs to deliver more value to your members, and we’ll share tips for building your association’s digital transformation strategy.

 

Chat Hosted By:

           

Title:

Lessons Learned partnering with your Hotel GSO’s during cancellations/re-books


Additional Details:

Hear from Hyatt hotels on how they collaborated with their top managed accounts during the pandemic to work through difficult contractual situations. What are the lessons we’ve learned during the most disruptive year in travel/hospitality industry history? How did we recalibrate and adapt to unprecedented times? How are our partners and their internal stakeholders handling the extending their programs to in-person vs. hybrid into 2022? Join us as we discuss our takeaways as we leave 2021 behind us, with lessons we’ll be taking with us into 2022 and beyond.

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