What Is Coaching?

What Is Coaching?

The International Coaching Federation (ICF) defines coaching as "partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential."

Coaching is different from other types of mentoring or training, the ICF notes: "Professional coaching focuses on setting goals, creating outcomes and managing personal change."

Individual coaching sessions will be offered onsite during the ASAE Annual Meeting and Exposition, August 5-8, 2023. All coaching appointments will be conducted at the Georgia World Congress Center in rooms A401 - A403.

Each appointment only, 60-minute 1:1 session is confidential and may cover a variety of topics based on your needs, including:

  • Confidential and candid review of your resume and career portfolio material
  • Advice on how to address any career-focused areas of concern
  • Guidance on the career search process
  • Developing a roadmap for career success
  • How to build your personal brand

Types of Coaching Offered

  • Executive Coaching - Coaching for top-level managers to improve strategic decision-making, leadership, and executive presence.
  • Career and Leadership Development Coaching - Coaching for people at all organizational levels who want to find a job, transition to the next rung on the career ladder, change careers, develop leadership skills, or get back into the job market after a break from work.
  • Personal Development Coaching - Coaching that deals with the client's life in all its dimensions – personal life, professional life, health, and relationships. Often life coaches will help a client with work-related goals, but will also make sure to take the other aspects of a client’s life into consideration.
  • Resume/LinkedIn Review & Enhancement – Work with a certified coach to review and enhance your resume and cover letter or LinkedIn profile for maximum impact.
  • Interview Skills Development – Whether you are interviewing for positions now or just want to brush up on techniques and strategies for future opportunities, work with a certified coach to develop interview skills that make you stand out from the crowd.

What to Expect

Coaches will:

  • Give you a safe space to have a confidential conversation
  • Treat you with respect
  • Offer unbiased opinions and professional insight, and guide you to helpful resources
  • Give you tips to leverage current skills in new ways and/or gain new skills

Coaches will not:

  • Provide therapy or give you detailed direction on key life decisions

How to prepare for a coaching session

  • Think about what influenced your decision to make a professional coaching appointment
  • Be prepared to share what you hope to gain from the experience
  • Be honest
  • Come with an open mind
  • Be prepared to listen
Please Note:
  • Appointment scheduling is through the Attendee Service Center.
  • Appointments are granted on a first come, first served basis.
  • Please be on time for your appointment. We are unable to accommodate individuals who arrive late.
  • No refunds will be granted for late or missed appointments.

  • Login to Registration Service Center using the credentials provided in your registration confirmation email
  • Click EDIT next to your name
  • Proceed through the form by clicking CONTINUE until Registration Fees & Package page
  • Select COACHING SESSION and then CONTINUE at the bottom of the screen
  • Select the preferred coach and time you would like (click on the name of any speaker to review their bio!)
  • Click CONTINUE to proceed to the REGISTRATION SUMMARY page – please review to ensure the right coach and time have been selected!  
  • Need to make a change?  Simply click the BACK button until you arrive back on the Coaching session selection page
  • After final review, CONTINUE to the Payment Information page to submit your payment for the coaching session and submit your updated registration
  • You will receive an email from the Coaching Program Team with details closer to the event


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